On Friday the 21st of September, taf welcomed at taf Roastery the students of Executive MBA Department of the University of New Mexico. The visit’s main objective was to present taf and analyze its successful business model. The visit started with a presentation by Yiannis Taloumis that included a historical background, taf’s values in the Greek market as well as abroad, the company’s actions, the direct relationship coffees model and its coffee lines. A visit at the roastery followed, where students watched the roasting process. Finally, students had the opportunity to participate in a coffee tasting and to try different taste profiles.